About

The Chief Evangelist’s role involved being a dedicated leader, spokesperson and advocate for advancing ATB’s culture inside and outside of the company. Leveraging key focus areas as determined by the CEO, Lorne was an internal consultant, advisor, connector, coach, catalyst and occasional provocateur. In this role Lorne also led the company-wide transition to ​Google’s G Suite​. This involved moving the entire company onto a new and transformative collaboration and communication platform that has resulted in a work renaissance in every role. Lorne retired from ATB in August 2018.

Lorne’s career has focused on culture, leadership and transformation. He received an education degree from the University of Alberta (where he played Golden Bears football) and started out his career as a teacher. He then completed a Master of Science in Industrial and Labor Relations from the University of Oregon, co-founded an Alberta-based business that flourished for 10 years, and was eventually recruited to work in the US. During his 25 years based in America, he held executive positions driving transformation in a number of companies, including one of 7 officers working directly for the Chairman and CEO of a fortune 50 company and as VP Operations with the Los Angeles Kings. Prior to joining ATB, Lorne spent 8 years as the president and chief executive officer of Ryzex, a US based, privately-held, international technology company.

Lorne’s career journey has sparked a passion for personal leadership and culture. He blogs/podcasts frequently at ​www.lornerubis.com​ about getting the most out of work and life situations through a focus on Respect, Abundance and Accountability – the three tenants of The Character Triangle, also the title of his book. Lorne loves working with people and is passionate about inspiring team members to be even better. He is also a sought after thought leader and speaker on matters related to leadership, culture and the emerging workplace. Post-ATB he will continue to pursue his eternal purpose of advancing people and organizations through culture and leadership.

Lorne and his wife Kathleen (his high school prom date) reside in Alberta and make it an everyday mission to remotely connect with their 3 adult children and grandchildren, who now live in the US and UK. They all gather whenever they can at the Rubis family vineyard in Naramata BC.