Lorne joined ATB Financial as Chief People Officer in 2012, with the mandate to make ATB The Place to Work. During his 4 plus years in that role and working closely with the enterprise leadership team, ATB became widely recognized as one of the top companies to work for in North America. Whether referencing leading team member engagement, trust scores, retention, or contribution, people inside and outside the company have touted ATB as a place to work, bank, and fully associate with. Based on that foundation, and as an extension of the office of the CEO/Board of Directors, Lorne then became ATB’s first Chief Evangelist in 2017.

Lorne Rubis, Chief Evangelist, Leadership & Culture Expert

The Chief Evangelist’s role involved being a dedicated leader, spokesperson and advocate for advancing ATB’s culture inside and outside of the company. Leveraging key focus areas as determined by the CEO, Lorne was an internal consultant, advisor, connector, coach, catalyst and occasional provocateur. In this role Lorne also led the company-wide transition to ​Google’s G Suite​. This involved moving the entire company onto a new and transformative collaboration and communication platform that has resulted in a work renaissance in every role. Lorne retired from ATB in August 2018.

Lorne’s career has focused on culture, leadership and transformation. He received an education degree from the University of Alberta (where he played Golden Bears football) and started out his career as a teacher. He then completed a Master of Science in Industrial and Labor Relations from the University of Oregon, co-founded an Alberta-based business that flourished for 10 years, and was eventually recruited to work in the US. During his 25 years based in America, he held executive positions driving transformation in a number of companies, including one of 7 officers working directly for the Chairman and CEO of a fortune 50 company and as VP Operations with the Los Angeles Kings. Prior to joining ATB, Lorne spent 8 years as the president and chief executive officer of Ryzex, a US based, privately-held, international technology company.

Lorne’s career journey has sparked a passion for personal leadership and culture. He blogs/podcasts frequently at ​www.lornerubis.com​ about getting the most out of work and life situations through a focus on Respect, Abundance and Accountability – the three tenants of The Character Triangle, also the title of his book. Lorne loves working with people and is passionate about inspiring team members to be even better. He is also a sought after thought leader and speaker on matters related to leadership, culture and the emerging workplace. Post-ATB he will continue to pursue his eternal purpose of advancing people and organizations through culture and leadership.

Lorne and his wife Kathleen (his high school prom date) reside in Alberta and make it an everyday mission to remotely connect with their 3 adult children and grandchildren, who now live in the US and UK. They all gather whenever they can at the Rubis family vineyard in Naramata BC.

In the media

How ATB Financial is Leading Digital Transformation – Starting With Their Culture
Hilton Barbour, May 2018 

Hicks on Biz: ATB’s Dave Mowat – Yes he did!
Edmonton Sun, May 2018

ATB Financial: Reimagining work with G Suite
G Suite by Google Cloud, March 2018

Why ATB Financial moved its entire organization to G Suite
TechRepublic, March 2018

Leadership speaker, Lorne Rubis speaks at Dr. Elliott School
The Capital, February 2018

Our Interview with Lorne Rubis, ATB’s Chief Evangelist
The Awakened Company, May 2017

ATB Financial: The rise of the chief evangelist
IT World Canada, January 2017

Hot List 2017: Lorne Rubis
HRM Online, January 2017

Holding Yourself Accountable Inspires Responsibility In Others
Investor’s Business Daily, October 2016

Desk phones going the way of the fax machine
CBC News, July 2016

Alberta’s unemployment rate jumps to 7.9%
Global News, March 2016

Forward Thinking Speaker Series
Edmonton Public Library, November 2015

Best Employers 2016: How they thrive in the face of crisis
Canadian Business, November 2015

Golden Bear
We Are Alberta, November 2015

ATB sees results with storytelling recognition
Canadian HR Reporter, September 2015

Team Spirit: Using a social recognition program
Alberta Venture, June 2014

Is there such a thing as too much transparency?
Financial Post, April 2014

Lead Yourself First: Lorne Rubis, Chief People Officer, ATB Financial Inc.
Argyle Journal, March 2014

Thinking Out Loud
We Are Alberta YouTube, October 2013

The power of a winning record: Leadership lessons from the Detroit Red Wings
ATB Business & Agriculture News, May 2013

Blog Business Success: Lorne Rubis
Blog Talk Radio with Wayne Hulbert, April 2012

Mercer Island author inspires others with ‘Character Triangle’
Mercer Island Reporter, December 2011