The Other Side of Epic Failures  

Abundance Courage Resilience



Key Point: Risk and reward go together like two sides of a coin. If you want to experience great rewards, you need to take calculated risks. The last few blogs have been examples of some personal, epic failures. I want to balance that perspective with some of the rewards associated with taking those risks. Please allow me to share a few of them:

Epic Failure 1: Fortune 50 Company

  • Worked directly for the Chair/CEO and facilitated strategic discussions like determining whether to purchase 25 percent of Time Warner; Facilitated the potential outcome of splitting the company into two distinct entities (growth and value). Both resulted in tremendous value increase for shareholders.
  • Participated in the growth of the wireless/cable telephony business in eastern europe and observed entire countries dramatically change commerce and personal communications.
  • Experienced and observed the board of directors meetings/private dinners of this company and connected with iconic board members like Mary Gates (Bill’s mom), the chair/CEO of Dow, 3M, vice chair of Ford etc .
  • Worked daily with incredibly talented office mates like Tom Bouchard ( became world wide HR of IBM) , John O’Farrell (Now partner in big time Silicon Valley VC, Andreesen Horowitz).

Epic Failure 2: Catalogue IT Company

  • Learned how to sell low margin IT infrastructure to both consumers and business.
  • Established a reference and framework for transforming a mid-size company in mid flight.
  • Led a team of believers to win the contract to procure IT for all of MICROSOFT ($100 million plus/annum), and helped the company crossover to a true IT Business reseller.
  • Experienced the nuances and operating responsibility of running a publicly traded company end to end.

Epic Failure 3: Voice over IP startup:

  • Learned what running a hungry tech startup meant/felt like.
  • Experienced the challenge of selling emerging technology into a legacy market.
  • Appreciated never to take anything for granted and to be grateful for all.

Personal Leadership Moves:

  1. Remember that risk and reward go together and the key determiner of success is YOU. Others may have a view and even data as evidence one way or another. However, the criteria of success that is most important is your own .
  2. The biggest regret expressed by the dying, based on research by palliative care nurse Bronnie Ware, was the wish to have the courage to NOT live the lives others expected. Be intentional about what YOU want to do; not what you think others want you to do.
  3. Consider the following quote by Meg Cabot; ‘Courage is not the absence of fear, but the judgment that something else is more important than fear. The brave may not live forever, BUT THE CAUTIOUS DO NOT LIVE at ALL!”

Have the courage to live in Personal Leadership


One Millennial View: It’s amazing to realize how many of the courageous people died in WWI and WWII. Think about it. Now, we’re the generation that lives way after, but hopefully not without remembering those who truly were not cautious and saved the world for us.

–  Garrett

Edited and published by Garrett Rubis